Pajama wear has been on the fringe of couture fashion for going on 3 years now, emerging every season like a bad case of ring worm. Sure, you can get rid of it for a while, but just when you think its done another celebrity rocks the red carpet with a matching set of jammies.
Marc Jacobs is a known lover of this trend, and Rihanna, Sarah Paulson, and Jessica Alba have all been seen rocking it. The problem with pajama wear is that it’s never done correctly. There are multiple factors you need to pull this off, which I’ll profile now:
Fit: These pajamas have to fit you like a glove, as in be fitted. This can’t be a loose bathrobe or Fruit of the Loom jammies.
Price: The price point needs to be high. Sorry. You need to exude money and wealth, and if you’re pajamas aren’t high end you just look sloppy. Pajama wear screams “You’re lucky I got out of bed for this insipid event.” Put your money where your mouth is.
Accessories: Your accessories must be lavish. The higher the heel the close to god.
Attitude: There’s no half assing this. Full steam ahead.